| Leading
edge companies create a strategic product plan that
meets the company's strategic objectives and will
generate top and bottom line growth. By aggregating
the entire product line plan, the best in class
companies can identify the timing and contribution
of all products and dynamically manage new product
development for overall revenue growth. The product
line plan includes the full portfolio of current
Products in the Market (PIMs), Products in Development
(PIDs) and break through Product Innovation Charters
(PICs). Best practices include: |
| |
|
 |
Displaying
a five-year revenue plan by product line and by
products within the product line against strategic
goals. |
| |
|
|
Tracking
product revenue as a vintage chart that has bar
charts showing overall revenue by year of the product's
introduction or by PIM, PID and PICs. This visual
display shows the sources of revenue and importance
of continuous product development and launch core
competencies. |
| |
|
|
Creating
a simple and easy to use product roadmap to communicate
the product strategy. |
| |
|
| |
|
| |
|
