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Beckwith, Harry; What Clients Love: A Field Guide to Growing
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Bell, Chip R.; Customer Love: Attracting and Keeping Customers
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Bly, Robert W.; The Advertising Manager's Handbook; Prentice
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Bohlig, Aron, and Care, John; Mastering Technical Sales:
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Brody, Marjorie, and Kent, Shawn; Power Presentations;
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Cannie, Joan Koob, and Caplin, Donald; Keeping Customers
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Colby, Charles L., and Parasuraman, A.; Techno-Ready Marketing:
How and Why Your Customers Adopt Technology; The Free
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Collins, Thomas L., Rapp, and Stan, Maximarketing; McGraw-Hill,
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Craig, Michael; The 50 Best (and Worst) Business Deals
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Downs, Larry, and Mui, Chunka; Unleashing the Killer App;
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Dragga, Sam; Harner, Sandra W.; and Zimmerman, Tom; Technical
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Gitomer, Jeffrey H.; The Sales Bible: The Ultimate Sales
Resource; William Morrow and Company, Inc., New York;
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Greenwald, Richard E., and Milbery, James; Mastering the
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Hair, Joseph F; Lamb, Charles W; and McDaniel, Carl D.;
Marketing; South Western, Mason, Ohio; 2003.
Kotler, Philip; Marketing Management; Prentice-Hall, Englewood
Cliffs, New Jersey; 2002.
Levinson, Jay Conrad; Guerrilla Marketing; Houghton Mifflin
Company, New York; 1998.
Linneman, Robert E., and Stanton, John L., Jr,; Making
Niche Marketing Work; McGraw-Hill, New York; 1991.
McKenzie, Ray; The Relationship-Based Enterprise: Powering
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Mitchell, Jack; Hug Your Customers: The Proven Way to
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Moore, Geoffrey A.; Crossing the Chasm; Harper Collins
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Morgen, Sharon Drew; Selling with Integrity: Reinventing
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Sandhusen, Richard L.; Marketing, 3rd Ed. Barron's Business
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Internet Resources
The Marketing Resource Center: http://www.marketingsource.com/
Global Online Marketing Resources: http://www.glreach.com/
The WebMarketingEzine.com: http://www.webmarketingezine.com/
Advertising & Marketing Review http://www.ad-mkt-review.com/
Adweek Online http://www.adweek.com/aw/index.jsp
Chase's Web Digest for Marketers http://www.wdfm.com/
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