| Do: |
 |
|
Develop
your approach before the RFP is released. |
|
|
Understand
the competition and how to beat it. |
| Do
Not: |
|
Jump
right into the writing when the RFP is released.
(You will learn more about this in Part 2
of this series.) Instead, |
| |
 |
Take
time to review the RFP to be sure you understand
what the customer wants. |
| |
|
Then
refine your approach, write a draft executive
summary and define discriminators, themes,
and features and benefits to present at the
kickoff meeting. |
| |
|
Hold
a kickoff meeting to get everyone started
on the same foot. |
| Do: |
|
Remember
that the proposal review process is continual. |
|
Make
sure that all participants review their work
regularly, rather than relying only on formal
reviews. |
| |
|
A
poorly written document will turn off the
evaluators, no matter how great your approach
is. |
|
Proofread
the proposal one last time, after it is done,
to eliminate last-minute mistakes. |
