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  If you want to negotiate well, you must be able to address your differences with other people openly and non-combatively. This can lead to a strong working relationship with the other party, built on mutual trust, tolerance for one another's perspective, and effective communication. Sometimes, you have to focus on developing such a relationship before negotiation is possible. When trust is lacking, people will not believe what their opponents say; they will doubt their intent or motivation in any dispute resolution process; and they will fear that any promises their opponents make will be broken. This makes resolution of the conflict nearly impossible. Moreover, distrust tends to grow as conflicts escalate.