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Leading-edge companies proactively plan, evaluate and decide when to retire a single product or a product line. Best practices include:
   
Creating a product lifecycle plan as part of the overall business plan.
   
Conducting product lifecycle analysis to determine if products are in the growth, maturity or declining part of the lifecycle..
   
Scheduling formal lifecycle reviews.
   
Deciding to retire a product when profits fall below the minimum requirements. Proactively communicating with key customers, suppliers and partners to advise them of alternative solutions.