What goes into the product planning process? And what is expected of engineering professionals? Product planning enables companies to decide the best use of resources for technology and product development to create both short-term and long-term competitive advantages. Planning ensures that the right products are developed; development ensures that development is done right; validation makes certain that products hit the design targets, and product launch ensures optimal benefits from the development effort.

Product planning takes into account the understanding of products in the market and adds understanding and analysis of current and future market and technology trends. Market segmentation can show where the company should direct its efforts towards the greatest opportunities. Prioritization of customer needs reveals where the company can apply its technology resources to solve compelling customer problems.

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