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From
research to design and manufacturing, your product has
taken years to develop.
Now your firm is finally in a position to take
it to market. After rigorous testing, you have confidence
in its quality and performance.
You are prepared to meet the challenges of production,
quality assurance, and its application in the appropriate
industrial situations. You are eager to watch it earn
recognition and build profits for your firm.
But have you considered marketing?
Have you determined who your
customers are? What
are the most effective ways to reach them?
How will your product be sold?
Why is it so imperative that engineers play a
key role in the marketing of the products they create?
Above all, how does understanding the marketing
process help you become a better engineer?
This course will provide you with an understanding
of the issues engineers should be familiar with in marketing
technical products.
From gathering the necessary market research
to developing and implementing a successful marketing
campaign, it will empower you with the tools and techniques
necessary to work side by side with the sales professionals,
marketing strategists, and advertisers who are responsible
for your product’s success in the marketplace.
Purchase
the complete set of online modules
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